Like what @Yun said, the goal is actually to step away from the looksmaxxing space as much as we can and instead have "looksmaxxing" be traits our site shares with them, not be a looksmaxxing site. We first went by "The Whitepill Club", but decided to step away from the "-pill" and other incel/looksmaxxing terms. We deleted all of our "redpill" and similar tags, language, etc, even removed a lot of that stuff from the back-end. Even recently removed the "Ratings" category in favor of a "Photo Advice" category. We're trying to be stand alone, not the "4th looksmaxxing site". This should be a site you should be able to show your parents or irl friends, as an example.
Looksmaxxing is a big part of what we do (and we plan on working together with some looksmaxxing sites, like .com), but we're hoping to expand on it beyond that.